APPLE INC PRESENTATION thuyết trình công ty APPLE bằng tiếng anh WORD
APPLE INC. PRESENTATION Hi lecturer , hi everyone . My name is …from “….team” . I’m glad for this opportunity to talk to everyone . Yeah ,I think everybody know Iphone, right? But maybe you don't know which company created it. So that's reason i'm here. Today i'll represent my team to show you something about Apple incorporated. And now we have 8 points about this company like : 1. Introduction about the company 2. Introduction about the owner 3. Company profile 4.LOGO and leadership 5. Mission and vision 6. Finance and achievements 7.Competitors 8.SWOT Analysis
INTRODUCTION ABOUT THE COMPANY
Apple is an American multinational technology company. Headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four technology companies, alongside Amazon, Google, and Microsoft. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch,…Apple's software includes the macOS X and IOS operating Systems …Its online services include the iTunes Store, the iOS App Store and iCloud. Other services include Apple Store, Genius Bar, AppleCare,… Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12 days
Nowadays, Apple is the world's largest technology company by revenue and one of the world's most valuable companies. 2.
INTRODUCTION ABOUT THE OWNER. Steve Jobs
His full name is Steven Paul Jobs. He is CoFounder/CEO/Director from 1976 to 1996 . He was born in 1955 in California, USA. He passed away in 2011 at 56 years old. He droped out of Reed college in 1972. Founded company with Steve Wozniak. He is a Perfectionist and has many classic maxims like : “Innovation distinguishes between a leader and a follower”. Steve Jobs “If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.” Steve Jobs
From a nameless company, Apple is now a well-known brand in the tech world and admired by its ingenious
business strategy, design innovation, and always. bring products that satisfy consumers.
Apple is well known for its size and revenues. The company employs 123,000 full-time employees and maintains 504 retail stores in 24 countries as of 2018. In 2019, the workforce increases in 137,000 employees. PRODUCTS Today products of apple include: Macintosh , Ipod, iPhone, iPad, Apple Watch, Apple TV.. etc Yeah now another member of my team will continue next contents . She is Thi, Hi Thi go on. 4. a.
LOGO AND LEADERSHIP LOGO
According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian
diet. Jobs thought the name "Apple" was "fun, spirited and not in’timidating" “An apple, but with a bite taken out of it.” The bitten apple is a sign for the “promise of knowledge” that an Apple user may gain from the product. b.
Timothy Cook CEO (2011-present) Previously
Computer Corp. COO for Intelligent Electronics 5.
MISSION AND VISION
MISSION STATEMENT: “Apple is commited to bringing the best user experience to its customers through its innovative hardware, software, and service.” VISION STATEMENT: “We believe that we are on the face of the earth to make great product and that’s not changing.” 6.
FINANCE AND ACHIEVEMENTS
Apple’s worldwide annual revenue totaled in $265 billion for the 2018 (source: Wikipedia) fiscal year. Apple is the world's largest technology company by revenue and one of the world's most valuable companies. It is also the world's third-largest mobile phone manufacturer after Samsung and Huawei. In August 2018, Apple became the first public U.S. company to be valued at over $1 trillion. As of January 2018, more than 1.3 billion Apple products are actively in use worldwide. The company also has a high level of brand loyalty and is ranked as the world's most valuable brand in 2019. There are 3 main reasons that make Apple stand-out in recent years: 1. The evolution of the iPhone The first iPhone appeared in 2007 and it also changed the destiny of Apple. In 10 years, Apple has moved from a mainframe company to a trillion $ huge business with 137.000 full-time employees, operating around the globe. The innovation version iPhone X marked the historic milestone also costs 1.000$. 2. Service segment growth
Apple's service segment including App Store, Apple Pay, iTunes, iCloud, ... has now become the only Apple cash mine behind the iPhone. 2019 has been the most successful year of service in Apple history, in its thirdquarter, Apple achieved a record revenue of 53.8 billion USD. 3. The "Other products" segment growth The "Other products" segment including Apple Watch, Apple TV set-tops, headphones, iPods, HomePods and accessories became a prominent segment for Apple in 2018. Thanks to strong demand for Apple Watch and AirPods In this segment, revenue increased by 37% to 3.74 billion USD in the June quarter (3rd fiscal quarter). 7.
Competitors of Apple (Competitor analysis of Apple) This article aims to explore the main competitors of Apple in different markets. Apple Inc. is an American multinational technology giant, founded in 1976 by Steve Jobs, Steve, Wozniak, and Ronald Wayne. It is headquartered in California, the USA.
Who are the main competitors of Apple in the smartphone market? As of October 2019, Apple is second largest smartphone company in the world with 22.09% global market share. However, it faces a number of powerful competitors
competitors and their global market shares are as follows: Samsung: 31.49% Huawei: 10.02% Xiaomi: 7.79% Oppo: 4.1% Others: 3.27% 8.
SWOT ANALYSIS Apple’s Strengths: Most valuable brand – Apple is ranked # 1 for the 7th consecutive year by Interbrand – with a brand value of $234 billion.
Globally Iconic – Apple is one of the most reliable
company when it comes to personalized advanced computers and smart technology devices. It has millions of loyal customers with steady increment. 1.
Apple’s Weaknesses: High Priced Products – Apple’s products can be considered a luxury due to their premium prices. The products are priced for middle and high-income consumers. Low-Income consumers can’t simply afford Apple products. Due to their premium pricing, only middle or high-class individuals can
afford their products. Limited advertisement & promotions – Apple has solidified their grounds by establishing loyal customers, even with limited advertising resources. Apple marketing relies heavily on its iconic and flagship retail stores. Because of their success, Apple does not feel the need to have excessive spending towards advertisement in comparison to other
as P&G, Coca
Cola and Samsung technology. 3. …………………………………………… Apple’s Opportunities:
Consistent Customer Growth – Apple has been
dominating the technology sector for years now. They
technology that offers a breakthrough in customer experience. Their customer retention rate of 92% is phenomenal. Apple can always rely on the power of the internet for future opportunities to gain new customers and form new alliances. Qualified
developers, and product specialists are a team of highly qualified professionals that have years of experience in branding consumer products. With the expansion of their team, Apple can continuously build new opportunities. ……………………………………
Apple’s Threats: Coronavirus
dependent on China for its manufacturing and supply chain. In addition, about 17 % of its $260 billion in revenue come from China. The coronavirus outbreak
has significantly affected and may continue to disrupt about 32% of Apple’s annual revenue in the fiscal year 2020. 2.
Apple Bullied By Counterfeits – Apple has become vulnerable to third world countries illegally utilizing the brand image to sell counterfeit products. The illegal dealers sell Apple counterfeit products at the same value as an original Apple product. Counterfeit products can make potential customers believe that it is a product made by Apple with low quality. big news can result in negative reviews and bad publicity for the company.
…………………………………………………………… ……. That’s all our presentation. If you have any questions . Plz comment or raisehand . We will answer every question. THANKS SO MUCH FOR WATCHING!!!