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APPLE INC PRESENTATION thuyết trình công ty APPLE bằng tiếng anh WORD

APPLE INC.
PRESENTATION
Hi lecturer , hi everyone . My name is …from
“….team” . I’m glad for this opportunity to talk to
everyone . Yeah ,I think everybody know Iphone, right?
But maybe you don't know which company created it. So
that's reason i'm here. Today i'll represent my team to
show you something about Apple incorporated. And now
we have 8 points about this company like :
1. Introduction about the company
2. Introduction about the owner
3. Company profile
4.LOGO and leadership
5. Mission and vision
6. Finance and achievements
7.Competitors
8.SWOT Analysis


1.


INTRODUCTION ABOUT THE COMPANY

Apple is an American multinational technology company.
Headquartered in Cupertino, California, that designs,
develops, and sells consumer electronics, computer
software, and online services. It is considered one of the
Big Four technology companies, alongside Amazon,
Google, and Microsoft.
The company's hardware products include the iPhone
smartphone, the iPad tablet computer, the Mac personal
computer, the iPod portable media player, the Apple
Watch smartwatch,…Apple's software includes the
macOS X and IOS operating Systems …Its online
services include the iTunes Store, the iOS App Store and
iCloud. Other services include Apple Store, Genius Bar,
AppleCare,…
Apple was founded by Steve Jobs, Steve Wozniak, and
Ronald Wayne in April 1976 to develop and sell
Wozniak's Apple I personal computer, though Wayne
sold his share back within 12 days


Nowadays, Apple is the world's largest technology
company by revenue and one of the world's most
valuable companies.
2.

INTRODUCTION ABOUT THE OWNER.
Steve Jobs

His full name is Steven Paul Jobs. He is CoFounder/CEO/Director from 1976 to 1996 . He was born
in 1955 in California, USA. He passed away in 2011 at
56 years old. He droped out of Reed college in 1972.
Founded company with Steve Wozniak. He is a
Perfectionist and has many classic maxims like :
“Innovation distinguishes between a leader and a
follower”. Steve Jobs
“If you are working on something exciting that you
really care about, you don’t have to be pushed. The
vision pulls you.” Steve Jobs


From a nameless company, Apple is now a well-known
brand in the tech world and admired by its ingenious


business strategy, design innovation, and always. bring
products that satisfy consumers.

3.

COMPANY PROFILE

Apple is well known for its size and
revenues.
The company employs 123,000 full-time employees and
maintains 504 retail stores in 24 countries as of 2018. In
2019, the workforce increases in 137,000 employees.
PRODUCTS
Today products of apple include:
Macintosh , Ipod, iPhone, iPad, Apple Watch, Apple
TV.. etc
Yeah now another member of my team will continue
next contents . She is Thi, Hi Thi go on.
4.
a.

LOGO AND LEADERSHIP
LOGO

According to Steve Jobs, the company's name was
inspired by his visit to an apple farm while on a fruitarian


diet. Jobs thought the name "Apple" was "fun, spirited
and not in’timidating"
“An apple, but with a bite taken out of it.”
The bitten apple is a sign for the “promise of knowledge”
that an Apple user may gain from the product.
b.

LEADERSHIP

Timothy Cook
CEO (2011-present)
Previously

VP

Corporate

Materials

for

Compaq

Computer Corp.
COO for Intelligent Electronics
5.

MISSION AND VISION

MISSION STATEMENT: “Apple is commited to
bringing the best user experience to its customers
through its innovative hardware, software, and service.”
VISION STATEMENT: “We believe that we are on the
face of the earth to make great product and that’s not
changing.”
6.

FINANCE AND ACHIEVEMENTS


Apple’s worldwide annual revenue totaled in $265
billion for the 2018 (source: Wikipedia) fiscal year.
Apple is the world's largest technology company by
revenue and one of the world's most valuable companies.
It is also the world's third-largest mobile phone
manufacturer after Samsung and Huawei. In August
2018, Apple became the first public U.S. company to be
valued at over $1 trillion. As of January 2018, more than
1.3 billion Apple products are actively in use worldwide.
The company also has a high level of brand loyalty and
is ranked as the world's most valuable brand in 2019.
There are 3 main reasons that make Apple stand-out in
recent years:
1. The evolution of the iPhone
The first iPhone appeared in 2007 and it also changed the
destiny of Apple. In 10 years, Apple has moved from a
mainframe company to a trillion $ huge business with
137.000 full-time employees, operating around the globe.
The innovation version iPhone X marked the historic
milestone also costs 1.000$.
2. Service segment growth


Apple's service segment including App Store, Apple Pay,
iTunes, iCloud, ... has now become the only Apple cash
mine behind the iPhone. 2019 has been the most
successful year of service in Apple history, in its thirdquarter, Apple achieved a record revenue of 53.8 billion
USD.
3. The "Other products" segment growth
The "Other products" segment including Apple Watch,
Apple TV set-tops, headphones, iPods, HomePods and
accessories became a prominent segment for Apple in
2018. Thanks to strong demand for Apple Watch and
AirPods In this segment, revenue increased by 37% to
3.74 billion USD in the June quarter (3rd fiscal quarter).
7.

COMPETITORS

Competitors of Apple (Competitor analysis of
Apple)
This article aims to explore the main competitors of
Apple in different markets. Apple Inc. is an American
multinational technology giant, founded in 1976 by
Steve Jobs, Steve, Wozniak, and Ronald Wayne. It is
headquartered in California, the USA.


Who are the main competitors of Apple in the
smartphone market?
As of October 2019, Apple is second largest
smartphone company in the world with 22.09% global
market share. However, it faces a number of powerful
competitors

in

its

global

According

to

StatCounter

smartphone
(2019),

markets.

the

main

competitors and their global market shares are as
follows:
Samsung: 31.49%
Huawei: 10.02%
Xiaomi: 7.79%
Oppo: 4.1%
Others: 3.27%
8.


1.

SWOT ANALYSIS
Apple’s Strengths:
Most valuable brand – Apple is ranked # 1 for the
7th consecutive year by Interbrand – with a brand
value of $234 billion.


Globally Iconic – Apple is one of the most reliable

2.

company when it comes to personalized advanced
computers and smart technology devices. It has
millions of loyal customers with steady increment.

1.

Apple’s Weaknesses:
High Priced Products – Apple’s products can be
considered a luxury due to their premium prices.
The products are priced for middle and high-income
consumers. Low-Income consumers can’t simply
afford Apple products. Due to their premium
pricing, only middle or high-class individuals can

2.

afford their products.
Limited advertisement & promotions – Apple has
solidified their grounds by establishing loyal
customers, even with limited advertising resources.
Apple marketing relies heavily on its iconic and
flagship retail stores. Because of their success,
Apple does not feel the need to have excessive
spending towards advertisement in comparison to
other



big

brands

such

as P&G, Coca

Cola and Samsung technology.
3. ……………………………………………
Apple’s Opportunities:


Consistent Customer Growth – Apple has been

1.

dominating the technology sector for years now.
They

provide

top

quality

and

cutting-edge

technology that offers a breakthrough in customer
experience. Their customer retention rate of 92% is
phenomenal. Apple can always rely on the power of
the internet for future opportunities to gain new
customers and form new alliances.
Qualified

2.

Professionals –

Apple’s

researchers,

developers, and product specialists are a team of
highly qualified professionals that have years of
experience in branding consumer products. With the
expansion of their team, Apple can continuously
build new opportunities.
……………………………………


1.

Apple’s Threats:
Coronavirus

Outbreak –

Apple

is

highly

dependent on China for its manufacturing and supply
chain. In addition, about 17 % of its $260 billion in
revenue come from China. The coronavirus outbreak


has significantly affected and may continue to
disrupt about 32% of Apple’s annual revenue in the
fiscal year 2020.
2.

Apple Bullied By Counterfeits – Apple has
become vulnerable to third world countries illegally
utilizing the brand image to sell counterfeit products.
The illegal dealers sell Apple counterfeit products at
the same value as an original Apple product.
Counterfeit products can make potential customers
believe that it is a product made by Apple with low
quality. big news can result in negative reviews
and bad publicity for the company.

……………………………………………………………
…….
That’s all our presentation. If you have any questions .
Plz comment or raisehand . We will answer every
question.
THANKS SO MUCH FOR WATCHING!!!




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