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The coffee shop brand by slidesgo


01

04

OUR LOGO

BRAND APPLICATION

Here you could describe the topic of the

Here you could describe the topic of the

section

section
05

02
COLOR STANDARDS


BRAND VOICE: TONE & CHARACTER

Here you could describe the topic of the

Here you could describe the topic of the

section

section

03
TYPOGRAPHY
Here you could describe the topic of the
section

2


INTRODUCTION

Mercury is the closest planet to the Sun and the smallest one in the Solar
System—it’s only a bit larger than our Moon. The planet’s name has nothing
to do with the liquid metal since it was named after the Roman messenger
god, Mercury

3


PERSONALITY

CUTE
Jupiter is the biggest planet in
our Solar System

NAUGHTY
TASTY
Venus has a
beautiful name,
but it’s terribly
hot


4

Despite being
red, Mars is a
cold place, not
hot


LOGO

5


LOGO CONCEPT

CONCEPT

Mercury is the closest
planet to the Sun and
the smallest one in the
Solar System—it’s only
a bit larger than our
Moon. The planet’s
6

name has nothing to do


OUR CREATIVE PROCESS

7


BRAND CONSTRUCTION

Venus has a beautiful name and is the second
planet from the Sun. It’s terribly hot—even
hotter than Mercury—and its atmosphere is

5x

4x

extremely poisonous. It’s the second-brightest
natural object in the night sky after the Moon

4x

8

4x


DIMENSIONS

PRINT
Offset/Serigraphy

Venus has a beautiful name and is the second
30mm

planet from the Sun. It’s terribly hot—even

20mm

hotter than Mercury—and its atmosphere is
extremely poisonous. It’s the second-brightest
natural object in the night sky after the Moon

DIGITAL
Web/Video

160px

100px

9


CLEAR SPACE REQUIREMENTS

Venus has a beautiful name and is the second
planet from the Sun. It’s terribly hot—even
hotter than Mercury—and its atmosphere is

6x

4x

extremely poisonous. It’s the second-brightest
natural object in the night sky after the Moon

4x

10

4x


DO



Here you can describe the correct uses of your
logo



Here you can describe the correct uses of your
logo



Here you can describe the correct uses of your
logo



Here you can describe the correct uses of your
logo

11


DON’TS



Here you can describe the wrong uses of your
logo



Here you can describe the wrong uses of your
logo



Here you can describe the wrong uses of your
logo



Here you can describe the wrong uses of your
logo

12


COLOR STANDARDS

#ec7373

#4a3135

R:236, G: 115, B: 115

R:74, G: 49, B: 53

C:0, M:67, Y: 45, K:0

C:53, M:69, Y: 52, K:63

#e5bc9a

#b75b5b

R:229, G: 188, B: 154

R:183, G: 91, B: 91

C:10, M:29, Y: 41, K:1

C:22, M:71, Y: 54, K:12

13


COLOR GUIDELINES

Venus has a beautiful name and is the second planet
from the Sun. It’s terribly hot—even hotter than Mercury
—and its atmosphere is extremely poisonous. It’s the
second-brightest natural object in the night sky after the
Moon

14


TYPOGRAPHY

YANONE KAFFEESATZ

ZILLA SLAB
ABCDEFGHIJKLMN

ABCDEFGHIJKLMN

OPQRSTUVWXYZ

OPQRSTUVWXYZ

abcdefghijklmn

abcdefghijklmn

opqrstuvwxyz
1234567890

opqrstuvwxyz
1234567890
Here you can justify your typography selection
and establish the hierarchy

15



ICONOGRAPHY

17


IMAGES GUIDELINES

Venus has a beautiful name and is
the second planet from the Sun. It’s
terribly hot—even hotter than
Mercury—and its atmosphere is
extremely poisonous

18


BRAND VOICE

TONE

CHARACTER

Despite being red, Mars is a cold place, not

It’s a gas giant and the biggest planet in our

hot. It’s full of iron oxide, which gives the

Solar System. Jupiter is the fourth-brightest

planet its reddish cast

object in the sky

19


OUR TAGLINE

Venus has a beautiful name and is the second planet from the

Place your tagline here

Sun. It’s terribly hot—even hotter than Mercury—and its
atmosphere is extremely poisonous. It’s the second-brightest
natural object in the night sky after the Moon

20


THANKS!
Does anyone have any questions?

addyouremail@freepik.com
+91 620 421 838
yourcompany.com


CREDITS

This is where you give credit to the ones who are part of this project.
Did you like the resources on this template? Get them for free at our other websites.








Presentation template by Slidesgo
Icons by Flaticon
Infographics by Freepik
Images created by Freepik
Author introduction slide photo created by Freepik
Text & Image slide photo created by Freepik.com

22


RESOURCE LINKS

IMAGES & PSD
Coffee Mockup with beans
Elegant young woman with dessert cup drink near smartphone table
Elegant young positive woman holding cup drink near window cafe

VECTORS
Pack Motivation
Pack Thanksgiving
Pack Coffee Shop Icon Pack
Pack Hotel
Pack Autumn
Pack Barbecue
Pack Take Away

23


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Fonts & colors used
This presentation has been made using the following fonts:

Yanone Kaffeesatz
(https://fonts.google.com/specimen/Yanone+Kaffeesatz)

Zilla Slab
(https://fonts.google.com/specimen/Zilla+Slab)

#073763
#b75b5b

#ec7373
#3d85c6

#4a3135
#00d6c0

#e5bc9a


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