On a vertical brochure cover, the edge separating photo from text is normally horizontal. But some photos and topics suggest expressive variations:
Studio G ANDERSON GRANT INTERIOR PHOTOGRAPHY 2416 WASHINGTON STREET LOFT 26 SANTA CRUZ CALIFORNIA 95060 1-800-555-5555 WWW.STGPHOTO.ORG
Design like a lazy person (article 0671) showed that two simple zones—photo and text—are all it takes to make a handsome, easy-to-repeat brochure cover.
CITY OF BLUE HAVEN
BUILDING INSPECTION DEPARTMENT 2007–2008
Creative cropping As a rule, you want to use a straight, horizontal edge between photo and text. Why? Because it’s invisible; it stays off stage and lets the photo do the talking. It’s also easy. But some subjects suggest a variation. Here, the angled and curvy edges convey both the character of the images and the theme of the brochures. Key is to add meaning; don’t just do this gratuituously. For more, see article 0671.