I can sell creative things online the ultimate beginners guide to selling things on etsy (online business)
I Can Sell Creative Things Online The Ultimate Beginner’s Guide to Selling Things on Etsy
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Table of Contents Introduction
Chapter 1: The Benefits of Selling on Etsy Chapter 2: How to Get Started on Etsy Chapter 3: How to get noticed By Customers on Etsy Chapter 4: Tips to Being successful on Etsy Chapter 5: The most Important Aspect of your Creative Business Best Practices & Common Errors What’s next? Conclusion
Introduction Hello there, and thank you for downloading this book! I have always wanted to help people sell things online. There are a ton of markets out there, and you have almost unlimited resources when it comes to selling things online to other people. The world of online shopping has become even more popular over the last few years, with more and more people relying on that instead of other means of selling their goods. Selling online allows you to open yourself up to a bigger market of people who are interested in the items that you sell, and if you market them correctly, you’ll be able to get even more out of it. For the creative ones out there, selling things online might be the best course of action. You’ll be able to have a bigger market, and many people appreciate creative stuff on Etsy. You’re able to actually give the people who are looking on Etsy a great product that they’ll enjoy. Don’t you want to market your stuff to others? Well, Etsy is one of the best places to go. But in the world of online markets and online selling, there is a ton of competition. It’s saturated due to more and more people entering it, and if you don’t know how to sell your stuff efficiently, you won’t be able to make a dent. But this book will help you out. No matter if you’re just starting out or have browsed on Etsy for a little bit, this book will be the ultimate guide to selling your stuff on Etsy. It’s easy to use, and you’ll be amazed at what Etsy can do for you and your store. This book contains proven strategies to help get your Etsy store set up, how to market it, and the process of how to get people to buy your things. It might seem hard at first, but there are always people looking for certain things on the internet, and many people love the idea of having a creative gift for their loved ones for either birthdays or holidays. So why don’t you give them a gift that Matter to them? You can market your goods to these people through Etsy, and this book will help you learn the ins and outs of Etsy and how to be successful at it. With this book, you will be able to become a master Etsy seller. You can even have Etsy opened so you can follow along, and you’ll be able to create a great online store with the resources that you have. Many have already been able to create an effective online store to cater to people, so you should be able to do so as well. So what are you waiting for? It’s time to dive in and learn about the benefits and great points of Etsy and how to sell your goods online through the use of this great resource. Thank you for downloading this book, I hope you enjoy it!
Chapter 1: The Benefits of Selling on Etsy There are tons of benefits to selling on Etsy, but you might not know what in the world they are. You might think other places are better to sell at, but that’s far from the truth. When it comes to selling online, Etsy is the way to go. In this chapter, you’ll learn of some of the benefits of selling on Etsy and why more and more people are relying on Etsy as their main source to sell their creative wares online
Easy Setup When it comes to setting up, Etsy is super easy. With other places like StoreEnvy or eBay, you have to do a whole slew of things to set up, and in some cases you have to pay. There are complicated rules that you need to follow, and it takes more time. With Etsy, you just register as a seller, and then set up your store. You can even log in with your social media account if you want to link them. If you do that, then you just register and then set up your store with all the items that you have. It’s as simple as that, and once you’re done, you’re able to open. It also has the benefit of accepting multiple forms of payment, such as a card or PayPal. Some sites only like to use one form, and that might turn away people from using the site as a store. But with Etsy, you get more options for free, and it’s even better than you expected.
More Traffic With Etsy, you’ll have more traffic than with other sites. There are over 25 million users each month on Etsy, and you can market to many of them. Of course, there is competition and other things, but you can go around that by adding keywords to your item descriptions along with SEO to your store. If you have another website, you can get them to buy stuff off of Etsy in order to get them to your store. You can also market it through other social media accounts such as Twitter and Facebook, but you might need to wait a bit before the store really takes off. However, Etsy has great traffic and it caters to people who want handmade stuff, so don’t worry about if you’re marketing to the wrong crowd or not, for you definitely are with your creative wares.
Strong Growth Potential Etsy has the strongest growth out of all the major sites. It has over 800,000 shops out there, and has net over 30 million dollars in the last year. It’s growing even more by the second, and even the Etsy team is taking matters into their own hands and working to make the site even better. It’s growing even more so, and people flock to the site. It’s ben synonymous with “handmade,” and that’s the kind of traffic that will be coming to the site.
Great Support Team Unlike eBay’s support team that is unreliable at best, Etsy is willing to work with you. They have the option of a live chat along with email support. This will allow the person to get help right away when the trouble is coming. You don’t have to worry about the service leaving you on hold for two hours with no net result. You just ask them for help, and they will answer. They want to help work with the
sellers, and they allow you to have many more options.
Ability to Cross-Promote Cross promotion is pretty much the lifeline of Etsy. It will allow you to promote to other places. As said in the earlier heading, you can promote to various social media sites and other various places. You can promote there, and people will flock. You can list wholesale products along with retail products as well. You also can have more than one shop at a time, so if you need to, you’ll be able to market to many other places and other markets. This will allow you more opportunities to market yourself, and with that you’ll be able to generate more sales. With some sites, you can only promote to one place, and that limits you. Etsy doesn’t do that, and instead it will give you the opportunity to reach more markets than ever before. Etsy has a ton to offer, so it’s imperative that you try it out. If you’re a person who wants to sell online, then Etsy is the best place to go. Not only will you get the traffic that you need, you’ll get more people to your site than you could ever dream of.
Chapter 2: How to Get Started on Etsy Now that you know why Etsy is so awesome, it’s time to look at how to get started. As I said earlier, it’s a cinch to get started, and you’ll be able to really get a ton of customers to your shop and buying your products. The startup is easy, and once you have everything set up, then the rest is smooth sailing. This chapter will talk about how to get started, along with a couple of other tips and tricks as well.
Registration Registering on Etsy is easy. It’s pretty much just like any other thing online. You give them an email address, name, password, and a couple of other details about you. For the email, make sure that you have a separate work email versus a personal email. One of the biggest issues with many people is they don’t separate these two, and Etsy loves to send emails about promotions and other deals. If you don’t want your inbox filled with them, it’s imperative to separate the two emails so that you’re able to focus on one segment at a time. Registration is important to do, and once you finish that, then you have your shop!
Customizing the shop Next step is to wow the customers with a kick-butt shop. Having a great Etsy shop is important, for looks are important at first glance. It’s what people see, and you want to make sure that your store looks good. Organize your products into a neat order. Unlike StoreEnvy, you don’t have to worry about changing the backgrounds and fonts of everything. It’s all in the white and mint color scheme, but you want to make a splash with your shop. To really stand out, it’s important to have information that customers need out there. You should tell about your business, what it is, along with your mentality when it comes to selling things online. Having the description of what in the world your shop is about is very important, for that’s what the customer sees when they go to your shop. That way, you’re also not getting flooded with questions all the time too. Next is your picture. Having a profile picture will get you noticed. It’s like on dating profiles, if you have a picture people will want to interact with you. You want to show people that you’re a real person, and you will want to get people to know that you’re a seller who isn’t going to gyp anyone. So having a picture there will build trust with people. Building trust will get you more customers.
Pricing Next is pricing. You need to have a good price for your wares you plan to sell. You should take a look at what the pricing is for other companies and work to match that. Try to see if you can either sell it for that price, or for cheaper. You don’t want to put it too low because you don’t want to lose a profit off of it. Do your research, and when you list it make sure to put it for the appropriate price.
Now, Etsy does have Chinese sellers out there. They do sell on Etsy, and sometimes it can be hard to beat out the competition. But there is a way to do so, and that’s by having killer descriptions for your products. A description should sell the person on the object. You want to get the customer interested, but you don’t want it to be such a mystery that they have no idea what in the world it is. You want to tell them about the object, such as what it is or what it does, and you can even tell them that it can complement certain outfits. If it’s a piece of jewelry, telling them that could sell the customer on it. You can offer a little incentive as well, such as a small free gift with a purchase. Keywording works well here too, and if you tell people what in the world you’re selling they’re more inclined to buy it. You should also include pictures of the product. A picture is worth a thousand words, and having multiple pictures will get the customer interested in the product. You can show them that you have this awesome thing to sell, and they will be more inclined to buy it if there is a picture attached to it. These are the basics of selling on Etsy. Now that you know about how it’s run, you can set up your own shop and get it up and running with your products.
Chapter 3: How to get Noticed By Customers on Etsy Now that you have your shop set up, it’s time to figure out how to get noticed by people on Etsy. You want to get people to see your products, and having that all set up can totally change the way people see your shop. You want to get the customer support that you deserve, and in this chapter we’ll go over how to get others to see that you have an amazing shop that is open for business.
Social Media Marketing This is one of the best outlets to market your Etsy store. Twitter and Facebook are your best friends when it comes to Etsy promotion. Instagram and Tumblr work wonders as well, for you can leave teasers of the product on there. Having a blog or a page to promote your products is key to having a successful Etsy shop. With social media marketing, anyone can see. Facebook works, but you have to watch out for the traffic. Sometimes, only 1% of the people see it, which can cause issues. Make sure to tell people to subscribe so they can get updates. Social media marketing is simple to set up. You can then post your shop, various wares, and even incentives to other people.
Search Engine Optimization With Search Engine Optimization, you’ll get people to see your shop from wherever in the world they are. Simply put, SEO is using the right techniques to get yourself noticed on different search engines. You can write articles on your stuff, use effective keywords, and even market to various people using this method. This method is a bit harder than other ones, but it works out well for those who are able to use it.
Networking With all marketing, one of the best ways to get noticed out there is to network with others. You can talk to various people and groups, and you could get them to promote your stuff while you promote theirs. Let’s say you’re selling handmade jewelry. You want to get it noticed. You can work with local models in your area and get them to wear your jewelry. That can get others to see your stuff, and it can also promote other models and clothing designers as well. You can even use your competition in a way. Maybe you guys can create a killer outfit for a model to wear. When she wears it, she credits both of you and you’ll both get support. Remember, not everyone is an enemy, so you can go to others for help and advice. Sometimes their assistance can make a difference when it comes to the effectiveness of your Etsy shop. Help is always a good thing, especially when starting out.
Website and Blogs Having your own website is a great way to get noticed by people. You can create a site, and then people will come to the site and then go to your store. It’s a great way to pick up traffic, for not only will they follow your site of blog, but they will also get directed to your shop for your awesome products. All of these ways are great to get you noticed on Etsy. Remember, there is no exact way to do this.
It does take time, and once you start the promotion, it’ll get you noticed by more and more people as a result.
Chapter 4: Tips to Being successful on Etsy One may think that marketing is everything, but that’s far from the truth. There are other facets as well that you need to take into consideration when you want to be truly successful. These are things that you yourself have to do in order to keep everything going and to get customers to stick with you and buy more products. This chapter will discuss what you have to do as a seller in order to be successful on Etsy
Superior Service Having great service will sell the business. That’ a fact. Customers will buy from sellers that cater to their needs and ensure that things are good with the transaction. You want to give everyone the best service possible, and Etsy is the same. Having great customer service is one of the best things to do for a customer. Answering orders in a timely fashion and making them without any problems is one of the best things. You should have a few of your wares already made, so that when an order does come in you’ll be able to ship it out without any delay. If you make clothes, get started on them right away and make a schedule for what you need to do. Service is key, and having a great service that ships out products to people is one of the best ways to be successful.
Answering Questions You may assume that this is a given, but many people don’t do this sort of thing. One of the key issues that people forget, is they don’t answer the questions that people ask them. Instead, they let them sit by the wayside. To have a successful business, you have to answer people’s questions. No matter how silly they may be, answering them is key. It’ll keep the customer interested and want to buy from you. Answering questions is imperative, and if you cater to your customers in this fashion they will feel happy to buy from you.
Incentives Giving out great incentives can get customers to want to flock to you. Things such as sales, holiday specials, and other such things can make a difference when it comes to gaining support. People love sales, and if you give them a sale that they won’t want to refuse, they’ll definitely want to come by your store. Show them the power of your business by giving them incentives and specials during the appropriate times.
Free Gifts If you can do this, people love it. Free gifts are always fun to get. They can be little things, but they do show the customer that you care. People love getting free stuff, and even if it’s something small such as a little purse or even something free to go along with it can do wonders for a sale.
Thanking Your Customers
Thanking customers goes a long way. You want to show these people that they appreciate the purchase they made. You can do this in the form of an email, or you can give it to them when you send out the purchase. Telling them that makes them feel appreciated, and you’ll be happy with the way people react. Telling them thank you shows that you care, and it allows them to continue to buy from you, since they know you will appreciate it.
Feedback This is what everything above amounts to. You want to have great feedback, and giving people the best service possible can cause them to appreciate the gesture. They will want to contribute to your success, and feedback is one of the best things out there. You can get positive feedback, which will cause others to see that you’re a reliable seller. If there ever is an issue, work it out so that it doesn’t affect your feedback. Stay in contract with sellers so that none of them hurt your rating. Remember, everyone notices feedback, and it can be the difference between you getting the sale and you not getting the sale. These are all different things in order to get people to help you make a successful Etsy shop. Having a successful Etsy shop is easy, and if you follow these tips when it comes to working on your shop, others will notice that and they’ll want to buy from you as well.
Chapter 5: The Most Important Aspect of your Creative Business Having a creative business is fun, but there is one aspect that you need to learn about. You need to keep this in mind when you’re selling, for if you don‘t, then you’re going to have a very hard time. It’s one of the biggest things out there, and if you don’t have it, then you’re not going to even get anywhere in your business. It’s one of the biggest secrets, and if you have it in your mind the entire time you’re selling, it can make a big difference in regards to sales and other such things.
What is it? The biggest thing you need to have is something very simple, but very important. That is drive. You want to have the drive that you need in order to get your shop up and running. It may seem like something small, but it’s one of the most important parts. If you don’t have drive, it’ll affect you in harmful ways. You’re not going to have motivation to do anything, and you won’t get your shop going. You won’t be successful at all, and your dream of selling your creations on Etsy will be harder than you ever expected. It’s important to have drive, and if you have it then you’ll be able to get somewhere with it. If you have drive, you’ll have a reason for having your store open. You’ll also have a reason for marketing it each day. You’ll also have a reason for filling orders fast and delivering them in a timely fashion. You can also use your drive to get customers, and you’ll feel happier as well. It’ll give you a reason for doing all of this, and it’ll even give you an incentive to get even better at what you’re doing as well. Having drive will cause you to be even more successful than you’ve ever thought you would be, and it’ll even make your life that much easier. Drive is important, for if you don’t have a reason for doing this sort of thing then you won’t want to do it. And then your dream won’t be doing anywhere. Drive is one of the biggest things to have when it comes to having and Etsy shop. It’s one of the key secrets that people need to have in mind. Drive will allow you to have even more incentive to continue to do everything that you are doing. And from that, you’ll have even more success.
Best Practices & Common Errors This chapter will talk about some of the best things that you can do with your Etsy shop. It’s also personal things that you yourself can do in order to make your Etsy shop the best thing that can be.
Do’s Have a Plan Having a plan will get you ready for what’s coming. Before you start, you should figure out what you’re going to do. When it comes to a name, think of something creative that you can do for it. You can think of a name that fits with the store that you have. This will allow you to have a good idea of what you’re going to do. Think of a great name, and you’ll be able to have a great shop that sounds creative and will get attention. A plan will keep you on track, and if you keep to it, it’ll be able to grow from there. Keep Working at It Like any other business, it doesn’t grow overnight. You can’t go from zero to millionaire in one day. You have to work at it, and you need to realize that it does take work. You’re not going to immediately have 1000 orders unless you plan ahead. You want to start off small and then grow. Work at it every day. Try to dedicate a couple hours to promotion and you’ll be able to make it grow from there. Etsy stores are great to have, but you must remember that it does take work to keep it going. Use Social Media Social media is not just a place for others to voice their opinions, it’s a place where people can market their items. Use these to your advantage, and try to get others to see it through the use of a Facebook or Instagram page. Try to work at this as well, and you’ll be able to get a lot of followers who will love your shop.
Don’ts Think you Can just leave your Shop Unattended What this means is you’re just throwing your shop up there and expecting it to be the next best thing since sliced bread overnight. The problem is, it takes more than that. You have to work at this, and you want to make sure that it’s perfect. You want to work at this so that others can see your stuff. Remember, there are over 800,000 stores out there, and some are your competitors. There are others who also do wholesale products that might be cheaper than yours. It’s important to work at this, and don’t just leave it up. Unless your niche is something that nobody works in, doing that won’t get any sales.
Leave People Hanging When you have customers, make sure you follow through with the sale. Taking your time with it might cause the customer to wonder what’s going on. Keep them in mind when you’re working on their product. If it takes longer, email them to let them know. If they have a question about it, tell them what the status of the order is. It’s important to think about this, and you can even tell them if things are going to be different. Communication is key in this market. This may seem obvious, but it’s happened to many people. It’s one of the top complaints that people have. Some sellers may charge you, but they never ship out the item. This gives Etsy a bad name, and it also gives the seller a terrible name. You don’t want this branded on your profile, so make sure that if there is an issue, talk to the customer. Don’t be afraid to bring up issues. It’s not the end of the world if you’re not exactly on time. Just communicate to the customer and then you’ll be able to have a better experience. Remember, this is your shop, and you want to keep things going at a great pace. Give Up! This is your dream, and you don’t want to give this up. Even when the going gets tough, keep persisting and going. You’re doing great, and practice does makes perfect. Learn from your mistakes, and that will make you even more successful. All of these tips will allow you to have a better experience selling on Etsy. It’s important to know these things, for they’re the foundation for selling online and being successful with it.
What’s next? Next is to start selling online! You have to have your idea, and then you can set up your account on Etsy. You can then open your shop and sell online. It’s that easy!
Conclusion Thank you for reading this book! I hope it was helpful in helping you start your own Etsy shop. You can now start on your career as an Etsy seller, and once you start you won’t want to stop. With this information, customers will flock to you in no time. Your hard work and determination will pay off, and people will love your shop for it. You can be a successful Etsy seller with this helpful guide, and you won’t look back. As always, reviews are appreciated. I would love to hear your feedback. Thank you, and good luck!