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HANOI OLD AND PRESENT TOUR_G8
VIETNAM’S NATIONAL UNIVERSITY
UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES

HANOI OLD AND PRESENT TOUR
English for Tourism
GROUP 8

Hanoi, April 2019


HANOI OLD AND PRESENT TOUR_G8
GROUP 8: HANOI OLD AND PRESENT TOUR
Website: HanoiOldandPresentTour.com
Tourist: No limitted
Total fee: 3 Million/person
(This cost do not include shopping) (Cluding: Eating, moving, staying)
Day
Time
Destination
Activities
8:30
Visit Temple of Literature
Introduce about history of the first university in
Vietnam
Temple of
9:00-11:30
Learn about calligraphy
Literature
Introduce about the structure and worship conscience
Try Hanoi famous cuisine: Ngu Xa Rolled "phở"



11:55-13:50

Take a rest
14:05-16:00
1

The Imperial
Citadel of
Thang Long

16:15-17:00
17:00-19:30

Hanoi Old
Quarter

19:30-21:20

Hoan Kiem
Lake-Walking
street

21:30

2

Learn about the history, structure of the Imperial
Citadel of Thang Long
Visit Dong Xuan market

Walk through some famous streets: try "chè" Hang
Can, "ô mai" Hang Duong, banh bot loc, nom bo kho,
bun thang
The legend of Hoan Kiem lake
Try Trang Tien ice-cream
Play Vietnam traditional games on walking street
Back to the hotel on Nguyen Huu Huan street

7:00-7:40

Have breakfast with "bún thang" on Cau Go street

7:45-8:40

Try eeg coffee on Nguyen Huu Huan street

8:45-10:00

Buy souvenir around Old Quarter's surrounding
Have a great tour!
4 MAIN DESTINATIONS


HANOI OLD AND PRESENT TOUR_G8

The Temple of Literature

The Imperial Citadel of Thang Long

Hanoi Old Quarter


Hoan Kiem Lake

And more than 5 diffirent places …

Let’s follow us to explore these historical destinations!
DAY 1


HANOI OLD AND PRESENT TOUR_G8
IN THE MORNING
• 9:00-11:30: The Temple of Literature

“Introduce about
history of the first
university
in Vietnam”

Learn about calligraphy

Introduce about the
structure and worship
conscience

• 11:55-13:50: Having lunch and talking a rest


HANOI OLD AND PRESENT TOUR_G8

Try Hanoi famous cuisine: Ngu Xa Rolled "phở"


Drink Green Tea on the street and take a rest
IN THE AFFTERNOON


HANOI OLD AND PRESENT TOUR_G8
• 14:05-16:00: The Imperial Citadel of Thang Long

Learn about the history, structure of the Imperial Citadel of Thang Long
• 16:15-17:00: Visit “Đồng Xuân” Market

Visit “Đồng Xuân” Market
• 17:00-19:30: Hanoi Old Quarter


HANOI OLD AND PRESENT TOUR_G8

Walk through some famous streets

Try "chè" Hang Can, "ô mai" Hang Duong, banh bot loc, nom bo kho, bun thang


HANOI OLD AND PRESENT TOUR_G8
• 19:30-21:20: Hoan Kiem Lake-Walking street

The legend of
Hoan Kiem lake

IN THE EVENING


Try Trang Tien
ice-cream

Play Vietnam traditional
games on walking street


HANOI OLD AND PRESENT TOUR_G8
• 21:30: Back to the hotel on Nguyen Huu Huan street
Back to the hotel on Nguyen Huu Huan street

Golden Spring Hotel

Hanoi Era Hotel
DAY 2


HANOI OLD AND PRESENT TOUR_G8
IN THE MORNING
• 7:00-7:40: Have breakfast with "Bún thang" on Cau Go street

Have a breakfast with “Bún thang”
• 7:45-8:40: Try Egg coffee on Nguyen Huu Huan street

Drink egg coffee
• 8:45-10:00: Buy souvenir around Old Quarter's surrounding


HANOI OLD AND PRESENT TOUR_G8



HANOI OLD AND PRESENT TOUR_G8
PEST ANALYSIS
1. Political Factors
Our tour towards sustainable and long-term values associated with the historical
value of the nation. This is expressed through the history of the Temple of Literature, the
Imperial Citadel of Thang Long and the legend of Hoan Kiem lake. In addition, the state
has policies to develop tourism and special national tourist sites such as organizing talks
on "Preserving and promoting the value of Van Mieu - Quoc Tu Giam monument" taking
place in Van Mieu - Quoc Tu Giam in February 2013.

Huy Anh, February 27, 2013, “Preserve and promote the value of The Temple of
Literature”, http://vietnamtourism.gov.vn
In addition, these tourist sites are regularly renovated with environment and green trees,
creating beautiful landscapes and attracting tourists.


HANOI OLD AND PRESENT TOUR_G8

Spring incense offering ceremony 2019 at the imperial citadel of Thang Long

The Temple of Literature


HANOI OLD AND PRESENT TOUR_G8

Dong Kinh Nghia Thuc Square, the intersection of the famous old streets located on
Hoan Kiem Lake

2. Economic Factors

Coming to the Temple of Literature, the number of tourists is stable year-round, rising
high in the beginning of the year and May each year due to the spiritual belief of each
Vietnamese on the ceremony and before each exam.

Offering incense in the temple of literature


HANOI OLD AND PRESENT TOUR_G8
With many activities taking place at Hoan Kiem Lake - Walking Street, the amount of
domestic and foreign tourists coming to the old town also increased on weekends and
holidays.

Many activities are held regularly in these tourist sites such as the beginning of the spring
at the Quoc Tu Giam Temple, awarding the valedictorians of entrance and exit of
universities; held a 44-year exhibition on the liberation of the South in the imperial
citadel of the long ladder, the cherry blossom festival held at Ly Thai To Street next to
Hoan Kiem Lake. Attractive activities regularly take place attracting many domestic and
foreign tourists to visit.


HANOI OLD AND PRESENT TOUR_G8


HANOI OLD AND PRESENT TOUR_G8


HANOI OLD AND PRESENT TOUR_G8

3. Sociocultural Factors
Our tour is aimed at three values of each tourist destination that are historical values,

landscape values and values of Vietnamese people. Firstly, the historical value of each
tourist destination goes through each epic historical period of the nation as demonstrated
at each tourist destination in the tour such as the studious tradition of the nation and the
tradition of love country against invaders. Secondly, the landscape value is expressed
through ancient architecture, the environment is kept clean and well cared for and annual
activities take place at each tourist destination in the tour. Lastly, the value of Vietnamese
people is expressed through behavior, communication and welcoming international
friends. However, there is a drawback here: the peddler is more expensive than it actually
is, so tourists need to learn some bargaining skills when buying goods.

4. Technological Factors
Technology plays a huge role in promoting tourism. technology plays a huge role in
promoting tourism. Therefore, April 26, 2017, the signing ceremony of the
"Memorandum of Understanding to strengthen communication and promotion to attract
visitors in the period 2017-2021" was held to promote these relics to numerous tourists.
[1]
For tourism development of the Temple of Literature, we should set up an official website
for the Temple of Literature to post pictures and information about the Temple of
Literature and its long history.


HANOI OLD AND PRESENT TOUR_G8

http://sovhtt.hanoi.gov.vn
Besides, The Imperial Citadel of Thang Long and Old Street has a website and regularly
uploads photos with activities is a good thing to promote to visitors.


HANOI OLD AND PRESENT TOUR_G8


http://www.hoangthanhthanglong.vn/

http://phoco.vn/
[1] "Memorandum of Understanding to strengthen communication and promotion to
attract visitors in the period 2017-2021", http://sovhtt.hanoi.gov.vn, April 26, 2017

SOLUTIONS


HANOI OLD AND PRESENT TOUR_G8
These solutions to overcome the weakness and improve the services, attract
more tourists.
Security
State management agencies: Well implement and strengthen inspection of the
maintenance of peace, security and environmental sanitation at tourist destinations,
prevent society’s vices, eliminate the price gouging .
Example: Old Quarter: security forces usually patrol on the street to guarantee
everybody’s safety
Media
Print Advertsing
Radio
Television
Online
 Video

 Inbound Marketing

SEO

 Social Media marketing


PPC

Sponserships

Press

Press Trips

Publications

 Collaborations

Email Marketing

Partnerships

 Influencer marketing


HANOI OLD AND PRESENT TOUR_G8

 Video: filmed clips introducing the history and architecture of the tourist
destinations, broadcast on television, Youtube.

 Social Media marketing:
A good way to get more traffic to the website of these destinations is to create a blog
section on the site and make sure it is updated regularly. Conduct interviews with locals
and post the interviews on the blog, or do a post on the best activities to do in these
places based on the season.


Create a Facebook page and post something every day. Creating a Facebook
page is easier to do than building a website and allows you to make friends quickly.
Posting a new image of the places or a few words about an upcoming event held in


HANOI OLD AND PRESENT TOUR_G8
there will also ensure everybody notice the page on their Newsfeeds.

Start a Youtube page. Youtube is another great way to promote these destinations
and attract more tourists. Keep the page professional and use easy to search terms


HANOI OLD AND PRESENT TOUR_G8
in the titles of the videos, such as the name of the places and the activity or event in

the video
 Inbound Marketing: Create promotional materials. These can be
promotional Ao dai, t-shirts, hats, stickers, and flags with the places’
slogan and branding. Go local and hire a local illustrator or designer
to create the promotional materials, sell these promotional materials
at local gift shops located close to popular attractions.


HANOI OLD AND PRESENT TOUR_G8

 Influencer marketing: Invite famous and influential stars to take promotional
photos; rental for filming

 Collaborations: combined with social organizations and authorities, organized

competitions to learn about tourist destination; get the attention of tourists by
offering them a free incentive to explore the destinations. Create a scavenger hunt


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