Radical Entertainment founder Ian Wilkinson (third from right) meets with employees every week to reinforce the electronic games developer’s emphasis on creative decision making and employee involvement.
Problem Identification Process • Problems and opportunities are not announced or pre-defined – need to interpret ambiguous information • Problem identification uses both logical analysis and unconscious emotional reaction during perceptual process – need to pay attention to both logic and emotional reaction in problem identification
Famous Missed Opportunities The top-rated television commercial in history -- the Apple Macintosh “Why 1984 won’t be like 1984” -- almost wasn’t aired because every outside director on Apple’s board despised it. The ad violated the mental models that they held of what a good ad should look like. Apple Computer Inc. Used with permission
Emotions and Making Choices 1. Emotional marker process forms preferences before we consciously think about choices 2. Moods and emotions influence the decision process • affects vigilance, risk aversion, etc. 3. We ‘listen in’ on our emotions and use that information to make our choices
Intuitive Decision Making • Ability to know when a problem or opportunity exists and select the best course of action without conscious reasoning • Intuition as emotional experience – Gut feelings are emotional signals – Not all emotional signals are intuition • Intuition as rapid unconscious analysis – Uses action scripts
Creative Work Environments • Learning orientation – Encourage experimentation – Tolerate mistakes • Intrinsically motivating work – Task significance, autonomy, feedback • Open communication and sufficient resources • Team competition and time pressure have complex effect on creativity