HOW THE ESSENCE OF VIETNAMESE FOOD COME TO GLOBAL UK, BELGIUM, NETHERLANDS & GERMANY BY GROUP 5
The Asian Cuisine How culture integration creates success
Korean Spicy Noodles
Japanese Soba Noodles
Indonesia Fried Noodles
WHAT ARE THE COMMON PATTERN?
THE NATIONAL CULTURE AMBASSADOR
THE FAST & CONVIENCE
THE ESSENCE OF ASIAN FLAVOUR
THE ALL DAY RECIPE
LOOK BACK, WHAT WE HAVE
phở The traditional taste with the modern manufacturing process
where to play?
01 the category snapshot
In Germany Noodles Will Retain Their Position for the Foreseeable Future Noodles are predicted to continue to see positive development, again benefiting from the trend towards Asian cuisine.
Convenience Is the Key British consumers demand more on-thego and easy-to-prepare product solutions. Noodles, with cups or pouches, fit perfectly in the convenience trend
In Belgium Stable but Adventurous Consumption It is eager to discover new flavours, the exotic meal trend is encouraging Belgians to ask for new formats or recipes.
In Netherlands Instant Noodle Growth Instant noodle cups and instant noodle pouches will be influenced by the major trends about demand for convenient and easy to prepare food has increased.
Germany, France, Italy, and the United Kingdom were the markets with a combined value of US$367 billion that is potential Source of Business
Germany, UK, Belgium & Netherlands market are all potential
so, where is Vifon in the market?
The legacy in national
& Top 10 in global
The ambition to be the No.1 in instant noodle segment
The policy opportunity Legal environment -Integration across policy areas > a common food policy is needed to put an end to conflict objectives and costly inefficiencies. -integration across governance level > a common food policy is required to harness grassroots experimentation and align actions at EU, national, and local level -governance for transition > an integrated food policy can overcome short-term thinking and path dependencies in a way that sectoral policies cannot -democratic decision-making > a common food policy can revive public participation in policymaking, reconnect citizens to the EU project and reclaim public policies for the public good.
02 the consumer understanding
& all the thing you never knew
population in EU is Millennials
the diversification Millennials have grown up in the melting pot of cultures and languages where borders are no barrier.
the urban lifestyle The majority of Millennials opt to live in urban areas over suburbs or rural communities where the speed of living is high & vibrant
For the Love of the zeitgeist Asian food Asian flavors are the new zeitgeist that influence the world with the concept of going back to tradition with national signature flavour
THE FAST & CONVIENCE LIFESTYLE
young adult, 18 – 29+ years old key cities BCD+ income. ASIAN CUISINE ENTHUSIASM
PSYCHOGRAPHIC SEGMENTATION LOW END
THE PREMIUM NUTRITION
Easy to use/ Fast prepared Availability/ Solution for time limitation Replacement for light meal